Julie Morse's Blog (37)

Social media is a vital component in any business’s marketing campaign. According to Monique Ramsey, founder of Cosmetic Social Media, a boutique social media and marketing firm, video, analytics, and fostering emotional connections with patients are the main ways plastic surgeons and dermatologists can build a successful business.…

Social media has drastically changed human behavior. Selfie culture has spawned a movement of perfectionism, and people are going to drastic lengths to alter their appearances so that they’ll look “picture perfect”. According to a recent survey, 40 percent of plastic surgeons and dermatologists said that patients seek out procedures in order to look better for social…

You don’t need Botox is not something you want to hear if you’re desperate to keep your youthful looks. However, dermatologists are urging patients to do their research on neuromodulators like Botox before they seek out a procedure.

Daniel Maman, MD, a New York City-based plastic surgeon, refuses services to about half of his patients because they have…

Botox is now considered as rudimentary as a routine massage or manicure. The injectable industry has become so mainstream that medical spa businesses are trying to up their game in the market.

As Botox and other injectables have become more affordable, more and more millennials are shelling out for routine procedures. According to a report from the…

Laser systems have become a popular medical technology in recent years. They’re used to erase away acne, rosacea, scars, moles, and discoloration. Although adults are typically calm when undergoing laser treatment; children, on the hand, can be squeamish and scared when being subjected to a powerful, pulsing beam. According to two San…

When a leading pathologist and author received two very different diagnoses for a skin lesion, she knew that there was a problem with the melanoma classifications system. For Joann Elmore, MD, MPH, a professor of medicine at University of Washington School of Medicine, the experience prompted her to study the rate of contrasting…

To many, Yelp is a cesspool of both angry customers and people who embrace any opportunity to give their two cents. Regardless of the validity of the reviews, by and large, Yelp is considered the go-to resource for folks looking compare professional services in their area. In fact, Yelp reviews can make or…

A vast portion of the beauty products we see on local pharmacy's shelves promise to give our hair “volume,” “lengthen” our eyelashes, and “plump” lips. However, a new study published in JAMA Internal Medicine has found that most of these claims are false, and depending on the chemicals used in the product, the ingredients in…

When it comes to skincare products, most people have no idea what they’re putting on their faces. Marketing power is usually the sole driving force behind skincare product selection, and a lot of the time, we’re not using what’s best for our skin type.…

The average wait time to see a dermatologist is 28 days. In some cities like Boston, the typical wait is 72 days, and in Minneapolis, patients have to wait 256 before they can get an appointment.…

Problem-based innovation might be a thing of the past. Once upon a time, academic physicians were expected to participate in problem-based innovation: the practice of identifying a clinical problem and correcting it through research and developing practical solutions. However, this basic course of action has fallen to the wayside in recent…

There are around 5 million new cases of melanoma every year. The deadly skin cancer is hard to keep up with, and the occurrence rate has grown immensely over the last 30 years. Researchers at IBM’s T.J. Watson Research Center have been working to expedite melanoma detection and diagnosis by using machine…

For decades, plastic surgery and Botox were just trends associated with women. However, it seems that the tables have turned, and more men are seeking procedures to reverse aging skin. According to the American Society of Plastic Surgeons (ASPS), since 2000, the number of males receiving Botox treatments has jumped 310…

It’s always a hassle to change physicians. Relaying your medical history to a new doctor doesn’t just mean telling them about past diagnoses, you also have to provide past medical records. Unfortunately, former patients of Family Dermatology in Laurys Station and Reading, Pennsylvania are unable to locate their medical files since the clinic closed in August…

There’s an entire industry surrounding the practice of getting rid of gray hair, yet a new study is poised to set the market on its head (pun intended). A group of researchers from the University of Texas Southwestern Medical Center have identified…

Ask any dermatologist, and they’ll tell you that excessive sun exposure can eventually lead to skin cancer. Dermatologists are aware of the factors that can result in skin diseases and cancer, but there hasn’t been much movement in researching the genetics…

It’s easy to hide blemishes and eye circles with a little bit of makeup, but no matter what kind of products you use on your face, your dermatologist can tell what’s really going on with your skin. As you walk through the door, your dermatologist will probably be able to identify the faint red rash on your forehead…

Everyone has gone through the tiresome waiting game of trying to get an appointment with a dermatologist. Virtual consultations apps aim to eliminate that lengthy appointment making process by providing instant detection and diagnosis. Simply downloading an app and sending a doctor with unknown whereabouts a photo of your rash might seem like an easy way to figure out what’s going…

Rodan + Fields, the line of elite skin cream and tonics that raked in $1.15 billion in sales last year, has been named the number one premium skin care brand in the U.S. The Euromonitor International recently confirmed several of the powerhouse skin…

The physician assistant profession has only been around since 1967, but over the last handful of years, it’s become one of the fastest growing medical careers. According to a 2016 report from the National Commission on Certification of…